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Seeing red

Trade fair stand then and now

Not like this:
Times are changing. We allowed ourselves some fun at the 2010 FW Colloquium in Dresden, and added to our stand personnel. The two ladies in red declared themselves ready and willing to tell the busy event visitors about the latest Hauff products. Back then, rollups were mainly used for product presentation.

A better approach:
Just as eye-catching as the ladies in red, but more in keeping with the times, is our new trade fair concept. As of late, just 10 years later, we use backlit stands as eye-catchers and the stand personnel is also chattier.

Bildmaterial